VELOFestivals – The all-season homehome of our VELO events (www.velofestivals.com)

 

The Idea

 

With the VELOEvents in Berlin, Hamburg and Frankfurt, we bring together the bicycle industry and cyclists at unusual locations three times a year. Product show, test drives and thematic exchange: why shouldn't we do this more often?

Against the background of the ongoing pandemic, we would like to offer you, as a manufacturer, dealer or provider of (digital) services, a platform for interacting with bicycle fans more often, if not permanently.

 

 

We proudly present: VELOFestivals!

 

A VELO event takes place every month. From April to June these are the bicycle festivals, from July to March we establish monthly online evenings with talks, lectures, discussions and workshops on one highlight topic each. Around the monthly theme evenings, we produce a comprehensive range within the focus topic. These can be articles, videos, reports and podcasts produced by our media team on your brand and your topics.

 

The new website velofestivals.com as the landing page of all VELO websites forms the starting point for all activities and offers news, event calendars, the latest uploads, partner information and of course the links to the pages of the live festival events.
We will of course also be active on the social channels on Facebook, Instagram and Twitter, send out newsletters and present play bike topics in the print newspapers of our media partners. And you and your brand can be part of it!

 

 

offers

 

We present your brand in a high-quality environment, on a wide variety of channels, in your desired formats and also with a thematic reference to our monthly online events!

On the following pages you will find a variety of participation opportunities. We would be delighted if you became part of the VELOFestivals platform!

 

Your Velokonzept team

Background:

 

After the cancellation of the three VELOEvents we developed the virtual VELOWeek to give exhibitors, initiatives and associations, politics and administration, interested press and cyclists themselves the opportunity to exchange ideas about current developments in the cycling world - online and free of charge. With 1,200 active participant staking part in the professional exchange in the Zoom Live channel, 24,000 video clicks within one week and six-figure reach in the social media channels, VELOWeek exceeded all expectations.

It quickly became clear that the many great formats are permanently available and should soon be expanded to include new topics, experts and formats! The idea for the online platform VELOFestivals was born.

 

 

Aims:

 

• Customer loyalty & community management: Year-round offers for bike fans even without live festival event
• Information & Exchange: A platform for exchange between exhibitors and visitors
• Multichannel marketing: New year-round offers for exhibitors and partners of the VELOEvents
• pandemic-independent platform

1. As an exhibitor / partner

 

• You get year-round access to VELO fans
• You can present your products and offers in an editorially prepared, high-quality and neutral environment (print / digital )
• You get access to a unique mix of different marketing channels (print, event, web, social media ...)
• You can convince with your story in your own presentations, workshops, interviews or meet & greets

 

 

2. As a user

 

• You will receive year-round information, support and entertainment at the same level as at the events (independent, neutral, curated)
• There are many ways to get information - from the comfort of your home
• You can establish direct contact with the manufacturers online and expand them later - at the VELO events, in stores?
• You have global access to local cycling topics

 

 

 

VELOFestival monthly

 

 

date	theme	content
March 2021	INNOVATIONEN	What innovations will 2021 bring? And how does the bicycle get through the pandemic?
April 2021	BIKE & TRAVEL	The great longing for adventures on two wheels.
May 2021	VELOTRANSPORT	Cargobikes - the solution for families and logistics.
June 2021	YOUNGSTARS	Get your children on the bikes!
July 2021	SMART CYCLING	The bicycle is digital!
August 2021	CYCLING POLICY	Germany's super election year: what's in it for the bike?
September 2021	EVERYTHING NEW?	What are the good and weird products for 2022?
October 2021	E-BIKES	Everything about the extra power.
November 2021	WINTER CYCLING	Everything you need to know about cycling in the cold season.
December 2021	VELO CHRISTMAS	Nice gifts for bike fans.

 

Subject to changes

The website velofestivals.com forms the center of the VELOFestivals platform. Here, bike fans can find all the information about the dates of the online sessions live festival events, exciting news from the cycling world in the news feed, an extensive media library from previous sessions, talks, videos and podcasts from VELOFestivals and from VELOWeek 2020 as well as information about all participating brands - that is you, our supporters. The online sessions are streamed live on the main page.

 

velofestivals.com will be established as an independent website, but will function as the landing page of the VELOEvent websites veloberlin.com / velohamburg.com / velofrankfurt.com in the "off-season" of the festivals from July to March. Depending on the festival URL entered, the key facts of the respective VELO event remain visible at first glance (date, exhibitor information, visitor information with ticket sales, partner site, newsletter registration). At the same time, users of the respective VELOEvent website receive information about the year-round offers on the VELOFestivals platform.

 

Website content:

 

Landing Pages der Festivals:

• URLs: veloberlin.com / velohamburg.com / velofrankfurt.com each with date, exhibitor information, visitor information with ticket sales, partner site, newsletter registration

 

News:

• Facebook / Instagram Feed
• All 3 VELO events

 

Mediathek „VELOThek“:

• media library that can be filtered according to various criteria
• Recorded online sessions, videos, podcasts
• Available as an embed directly on the website

 

Calendar of events

• The upcoming events at a glance

 

Exhibitor information:

• Opportunities to participate in the VELOFestivals platform
• Exhibition at the live festival events

 

Newsletter Sign up:

 

VELOFestivals Fan Browser

 

General media services as part of the VELOFestivals

 

Advertising measures, especially of an editorial nature, for VELOFestivals in print, radio and online campaigns on the website and the social channels of VELOBerlin, VELOHamburg and VELOFrankfurt.

 

Overview of bookable services

 

• VELO Festivals Supporter
• Advertorial Social Media
• VELOFestivals Fan Browser Wallpaper
• Newsletter Advertorial
• VELOFestivals Podcast
• Advertising in daily newspaper in Berlin, Hamburg und Frankfurt
• VELOTalk Exclusive Presenter
• Test Days Location
• VELO Festival Live Session

 

VELOFESTIVALS SUPPORTER*

 

We are proud of our supporters and present your brand in the supporter area of the website www.velofestivals.com

 

• Introduction text (500 characters)
• Image (jpeg / png 16: 9 at least 1000px width, 72dpi)
• Brand logo (4c, at least 300px width, 72dpi)
• Link to your company website

 

Reach of www.velofestivals.com: 7,000 unique visitors, 14,000 visits within 7 days on veloberlin / velohamburg / velofrankfurt.com during VELOWeek 2020.

 

• Partnership for 1 month: 125 EUR
• Partnership for 3 months: 300 EUR
• Partnership for 6 months: 525 EUR
• Partnership for 9 months: 675 EUR
• Partnership for 12 months: 750 EUR

 

* Mandatory booking to participate in VELOFestivals

 

ADVERTORIAL SOCIAL MEDIA

 

We promote your brand to our followers

 

• Presentation text (500 characters)
• image (jpeg / png 16: 9 at least 1000px width, 72dpi) / video 16: 9 mp4 format max. 60 seconds
• Link to your Facebook / Instagram page / company page etc.

 

The advertorials edited by us are shown as postings and extensions in the stories on the following platforms:

 

Facebook:

 

• facebook.com/VELOBerlin - 7,700 subscribers
• facebook.com/VELOHamburg - 1.200 subscribers
• facebook.com/VELOFrankfurt - 2.400 subscribers

 

A total of 11.300 subscriers, organic monthly reach of up to 500.000

 

Instagram:

 

• instagram.com/veloberlin - 2.600 subscribers
• instagram.com/velo_hamburg - 780 subscribers
• instagram.com/velofrankfurt - 750 subscribers

 

A total of 4,130 subscribers, organic monthly reach of up to 115.000

 

• 1 advertorial (duration 1 month): 250 EUR
• 3 advertorials (duration 3 months): 600 EUR
• 6 advertorials (duration 6 months): 1.050 EUR
• 9 advertorials (duration 9 months): 1.350 EUR
• 12 advertorials (duration 12 months): 1.500 EUR

 

 

VELOFESTIVALS FAN BROWSER WALLPAPER

 

With the VELOFestivals Fan Browser we offer all bike fans an individually designed and personalized Chrome browser. Present your brand with a great wallpaper background of the personalized Chrome fan browser (image resolution 4K, 20x bookable, first come, first served)

VELOBerlin Fan Browser

 

• Wallpaper 1 month: 50 EUR
• Wallpaper 3 months: 120 EUR
• Wallpaper 6 months: 210 EUR
• Wallpaper 9 months: 270 EUR
• Wallpaper 12 months: 300 EUR

 

NEWSLETTER ADVERTORIAL

 

We send out a monthly newsletter in advance of the online sessions with event information, scene news and your offers.

 

Reach: 1,728 subscribers, opening rates up to 64% (VELOBerlin / VELOHamburg / VELOFrankfurt)

 

We promote your brand to our subscribers

 

• Introduction text (500 characters)
• Image (jpeg / png 16: 9 at least 1000px width, 72dpi)
• Brand logo (4c, at least 300px width, 72dpi)
• Link to your company website

 

offers:

 

• 1 month: 125 EUR
• 3 months: 300 EUR
• 6 months: 525 EUR
• 9 months: 675 EUR
• 12 months: 750 EUR

 

VELOFESTIVALS PODCAST

 

Production + integration in the VELOFestivals media library
Publication on the following platforms: Spotify, YouTube, Soundcloud, ...
Can also be used for your own purposes

 

Become an exclusive guest on our podcast! All you need are great products, stories and an exciting person who will be our interview guest! Produced in our VELOFestivals recording studio, your podcast will be published on Soundcloud and YouTube.

 

VELOFestivals Podcast: 600 EUR

 

We promote your brand as an exclusive partner in the communication of the podcast:

 

• Presentation in the podcast (moderation)

• In the description on the podcast platforms
• In the newsletter post

• In the social media post & stories (Facebook / Instagram)

• In the event announcement on the website
  • Your brand as a supporter on the website

• Introduction text (500 characters)
• Image (jpeg / png 16: 9 at least 1000px width, 72dpi)
• Brand logo (4c, at least 300px width, 72dpi)
• Link to your company website

 

 

VELOTALK EXCLUSIVE PRESENTER

 

As part of the monthly topic, we conduct intensive one-hour video interviews with inspiring personalities from the bicycle sector - on bicycles and in special locations. As "presented by ..." you are the exclusive partner of the respective VELOTalk and will be presented as such on all channels as well as introductory video create more awareness for your brand.
We would be happy to conduct the video interview with one of your brand ambassadors.

The recording is also available retrospectively in our media library and you can freely use it for marketing.

 

VELO Talk Exclusive Presenter: pilot phase from 1.000 €, then 2.500 €

 

We promote your brand as an exclusive "presented by" partner in the communication of the VELOTalk:

 

• Presentation in video (picture / moderation) 
• In the video description on YouTube / Facebook
• In the newsletter post
• In the social media post & stories (Facebook / Instagram 
• In the event announcement on the website
• Your brand as a supporter on the website:
  • Introduction text (500 characters)
  • Image (jpeg / png 16: 9 at least 1000px width, 72dpi)
  • Brand logo (4c, at least 300px width, 72dpi)
  • Link to your company website

 

 

TEST DAYS LOCATION

 

You have a bike shop or showroom - as part of the monthly theme, we invite bike fans to the VELOFestivals test days in your location! We advertise your business and the represented brands as part of the test days via website, social media and newsletter and provide corresponding advertising material for the week.

Test Days Location: from 375 €

 

 

 

ADVERTISING IN DAILY NEWSPAPAERS BERLIN, HAMBURG AND FRANKFURT

 

Our media partners in Berlin, Hamburg and Frankfurt provide editorial support for VELOFestivals. In this environment you can place ads.

 

 

Berlin:

 

Booking of advertisements in Berlin's daily newspapers on request. Discounted advertisements in the "Tagesspiegel Bicycle Magazine" from 320 EUR can be booked directly here!

 

Contact:

Christoph Schulz

communication

Velokonzept GmbH

Mail: presse@velokonzept.de

 

 

Hamburg:

 

Ad booking in the Hamburger Morgenpost on request: 

 

Contact:

Andrea Stolley

Projektmanagerin Sales

HAMBURGER MORGENPOST, Barnerstr. 14 - 22765 Hamburg

Tel: +49 40 8090 57 389

Mail: andrea.stolley@mopo-handelsvertretung.de

 

 

Frankfurt:

 

Advertisement booking in Frankfurter Allgemeine Zeitung, Rhein-Main

Frankfurter Rundschau und Frankfurter Neue Presse on request:

 

contact:

Vanessa Fiori

Projektleitung Messen

Frankfurter Messe & Event GmbH

Frankenallee 71-81

60327 Frankfurt am Main

 

Tel +49 (0) 69 7501-4967

Fax +49 (0) 69 7501-80 4967

fiori@ffm-messe-event.de

 

 

 

VELOFESTIVALS LIVE SESSION

 

 

Become a guest in a live session! All you need are great products, stories and an exciting person who will be our guest! Be it a travel lecture, panel talk on trends and developments, technology workshops, etc. - you go live on broadcast via Zoom Webinar and are streamed live via YouTube. The recording is also available retrospectively in our media library and you can freely use it for marketing.

 

VELOFestivals Live Session: 800-1.000 EUR

 

We promote your brand as an exclusive partner in the communication of the live session:

 

• Presentation in live session (moderation) 
• In the video description on YouTube
• In the newsletter post
• In the social media post & stories (Facebook / Instagram 
• In the event announcement on the website
• Your brand as a supporter on the website:
  • Introduction text (500 characters)
  • Image (jpeg / png 16: 9 at least 1000px width, 72dpi)
  • Brand logo (4c, at least 300px width, 72dpi)
  • Link to your company website

 

 

 

The VELOFestivals Fan Browser is an extension for the "Chrome" browser. It is installed by the user by clicking on a link. VELO fans will never miss any news on their favorite topics!

 

When the browser is opened or a new browser tab is opened, the VELO fan always starts with the VELO page, which displays constantly changing, attractive background photos of the hottest brands and the latest bike topics in 4K resolution. In addition to bookmarks and shortcuts to favorite pages, VELO fans receive the latest news from the VELOFestivals Instagram feed. The setting of the tab can also be individually adjusted by the VELO fan.

 

The VELOFestivals Fan Browser offers:

• Visual contact with his customers several times a day
• Contact with a young target group
• An editorially designed frame by Velokonzept, in which brands are presented optimally and not too heavy on advertising.

 

 

You can book these slots on the VELOFestivals browser:

• Wallpaper: 20 spaces for brands, 10 more are used by Velokonzept for editorial purposes
• Bookmarks / shortcuts to the brand website: 5 spaces for brands, 5 spaces are used by Velokonzept and media partners

 

Test fan browser prototype for free: https://go.brandturbo.vip/veloberlin

 

 

Are you looking for direct contact with the VELO fans? We would be happy to advise you about your appearance at VELOEvents or VELOFestivals and work with you to create a customized campaign for your brand.

 

 

Thanks to our many years of experience with bike events, we have a large and valuable network of partners * in industry, politics & administration, in the media landscape and civil society - all of them potential multipliers for your campaign:

 

• Daily newspapers & city magazines
• business journals
• Radio and TV channels
• .Out of home: billboards, video screens, etc.
• Companies in and outside the bicycle industry (keyword: cooperations)
• Associations, foundations, politics

 

Production of content:

• Graphic design
• Video production
• Audio and podcast production
• Editorial work

 

Platforms:

• Event venues
• Distributors

 

Distribution:

• Press Relations
• Marketing

 

We also know, can and like all event formats:

• Hybrid formats
• Digital formats
• Analog formats

 

Feel free to contact us - we will be happy to make a non-binding offer.

 

contact: Katja Richarz, richarz@velokonzept.de

VELOTransport is the new B2B & B2C Cargobike Festival, which takes place in cooperation with the Zweirad-Industrie-Verband ZIV, the Bundesverband Zukunft Fahrrad and the Radlogistikverband Deutschland from 1-3. October takes place as part of the big bicycle festival VELOBerlin.

 

We will start on May 7th with a hybrid kick-off event with a digital specialist conference and testival locations as part of our new VELOFestivals platform.

 

Unboxing VELOTransport

on May 7th, 2021 / digital & on site

 

10:00 am - 1:00 pm Digital conference

14:00 - Closing time: Cargobike Testival

 

At the digital conference in the morning, we bring the relevant players from the industry, administration and planning together: We discuss online with start-ups and established manufacturers, delivery and logistics companies, with administration and planning. How far do the visions for city-friendly bike logistics go on the last mile? We provide an overview of current challenges, visions and best practice examples and offer space for exchange and networking.

 

In the afternoon, the Testival opens at selected specialist dealers. Interested public can already experience and try out the whole cargo bike world.

 

Present your brand!

 

We offer you a high-quality, content-rich environment and a broad mix of primarily digital marketing channels - from daily newspapers to podcasts, from social media to sponsoring, in order to convince specialist audiences and end consumers of your product and your story.

 

Or present your shop or your brand as part of the VELOTransport Testival - live and on site on May 7, 2021!

 

Our "unboxing" offers

 

Become a Premium Sponsor >> € 2,000 *

 

As a premium sponsor, you will be presented in all communication of the "Unboxing VELOTransport" event (logo presence in all media, newsletter & social media advertorial, mention in press release), receive your own event slot and free tickets for the digital conference in the morning.

 

Become a basic sponsor >> 500 € *

 

As a basic sponsor, you are present with your logo in the online media of the "Unboxing VELOTransport" event (website, social media). Your brand will be visible throughout May while we are using the VELOFestival to focus on the cargo bike theme. You will also receive free tickets for the specialist conference on May 7, 2021 morning.

 

Become a testival location >> 500 € *

 

We invite all participants of the conference on May 7, 2021 to test cargo bikes in your shop! We advertise your shop with a logo, photo and short information text about your offers and also point out the options for making appointments in your shop.

 

* All offers include the mandatory basic amount to be mentioned in the support area of the VELOFestivals website in May (125 €)