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1 March 2021 to 28 February 2022
VELOFestivals – The all-season homehome of our VELO events (www.velofestivals.com)
With the VELOEvents in Berlin, Hamburg and Frankfurt, we bring together the bicycle industry and cyclists at unusual locations three times a year. Product show, test drives and thematic exchange: why shouldn't we do this more often?
Against the background of the ongoing pandemic, we would like to offer you, as a manufacturer, dealer or provider of (digital) services, a platform for interacting with bicycle fans more often, if not permanently.
We proudly present: VELOFestivals!
A VELO event takes place every month. From April to June these are the bicycle festivals, from July to March we establish monthly online evenings with talks, lectures, discussions and workshops on one highlight topic each. Around the monthly theme evenings, we produce a comprehensive range within the focus topic. These can be articles, videos, reports and podcasts produced by our media team on your brand and your topics.
The new website velofestivals.com as the landing page of all VELO websites forms the starting point for all activities and offers news, event calendars, the latest uploads, partner information and of course the links to the pages of the live festival events.
We will of course also be active on the social channels on Facebook, Instagram and Twitter, send out newsletters and present play bike topics in the print newspapers of our media partners. And you and your brand can be part of it!
We present your brand in a high-quality environment, on a wide variety of channels, in your desired formats and also with a thematic reference to our monthly online events!
On the following pages you will find a variety of participation opportunities. We would be delighted if you became part of the VELOFestivals platform!
Your Velokonzept team
After the cancellation of the three VELOEvents we developed the virtual VELOWeek to give exhibitors, initiatives and associations, politics and administration, interested press and cyclists themselves the opportunity to exchange ideas about current developments in the cycling world - online and free of charge. With 1,200 active participant staking part in the professional exchange in the Zoom Live channel, 24,000 video clicks within one week and six-figure reach in the social media channels, VELOWeek exceeded all expectations.
It quickly became clear that the many great formats are permanently available and should soon be expanded to include new topics, experts and formats! The idea for the online platform VELOFestivals was born.
1. As an exhibitor / partner
2. As a user
What innovations will 2021 bring? And how does the bicycle get through the pandemic?
BIKE & TRAVEL
The great longing for adventures on two wheels.
Cargobikes - the solution for families and logistics.
Get your children on the bikes!
The bicycle is digital!
Germany's super election year: what's in it for the bike?
What are the good and weird products for 2022?
Everything about the extra power.
Everything you need to know about cycling in the cold season.
Nice gifts for bike fans.
Subject to changes
The website velofestivals.com forms the center of the VELOFestivals platform. Here, bike fans can find all the information about the dates of the online sessions live festival events, exciting news from the cycling world in the news feed, an extensive media library from previous sessions, talks, videos and podcasts from VELOFestivals and from VELOWeek 2020 as well as information about all participating brands - that is you, our supporters. The online sessions are streamed live on the main page.
velofestivals.com will be established as an independent website, but will function as the landing page of the VELOEvent websites veloberlin.com / velohamburg.com / velofrankfurt.com in the "off-season" of the festivals from July to March. Depending on the festival URL entered, the key facts of the respective VELO event remain visible at first glance (date, exhibitor information, visitor information with ticket sales, partner site, newsletter registration). At the same time, users of the respective VELOEvent website receive information about the year-round offers on the VELOFestivals platform.
Landing Pages der Festivals:
Calendar of events
Newsletter Sign up:
VELOFestivals Fan Browser
General media services as part of the VELOFestivals
Advertising measures, especially of an editorial nature, for VELOFestivals in print, radio and online campaigns on the website and the social channels of VELOBerlin, VELOHamburg and VELOFrankfurt.
Overview of bookable services
We are proud of our supporters and present your brand in the supporter area of the website www.velofestivals.com
Reach of www.velofestivals.com: 7,000 unique visitors, 14,000 visits within 7 days on veloberlin / velohamburg / velofrankfurt.com during VELOWeek 2020.
* Mandatory booking to participate in VELOFestivals
We promote your brand to our followers
The advertorials edited by us are shown as postings and extensions in the stories on the following platforms:
A total of 11.300 subscriers, organic monthly reach of up to 500.000
A total of 4,130 subscribers, organic monthly reach of up to 115.000
With the VELOFestivals Fan Browser we offer all bike fans an individually designed and personalized Chrome browser. Present your brand with a great wallpaper background of the personalized Chrome fan browser (image resolution 4K, 20x bookable, first come, first served)
We send out a monthly newsletter in advance of the online sessions with event information, scene news and your offers.
Reach: 1,728 subscribers, opening rates up to 64% (VELOBerlin / VELOHamburg / VELOFrankfurt)
We promote your brand to our subscribers
Production + integration in the VELOFestivals media library
Publication on the following platforms: Spotify, YouTube, Soundcloud, ...
Can also be used for your own purposes
Become an exclusive guest on our podcast! All you need are great products, stories and an exciting person who will be our interview guest! Produced in our VELOFestivals recording studio, your podcast will be published on Soundcloud and YouTube.
VELOFestivals Podcast: 600 EUR
We promote your brand as an exclusive partner in the communication of the podcast:
As part of the monthly topic, we conduct intensive one-hour video interviews with inspiring personalities from the bicycle sector - on bicycles and in special locations. As "presented by ..." you are the exclusive partner of the respective VELOTalk and will be presented as such on all channels as well as introductory video create more awareness for your brand.
We would be happy to conduct the video interview with one of your brand ambassadors.
The recording is also available retrospectively in our media library and you can freely use it for marketing.
VELO Talk Exclusive Presenter: pilot phase from 1.000 €, then 2.500 €
We promote your brand as an exclusive "presented by" partner in the communication of the VELOTalk:
You have a bike shop or showroom - as part of the monthly theme, we invite bike fans to the VELOFestivals test days in your location! We advertise your business and the represented brands as part of the test days via website, social media and newsletter and provide corresponding advertising material for the week.
Test Days Location: from 375 €
Our media partners in Berlin, Hamburg and Frankfurt provide editorial support for VELOFestivals. In this environment you can place ads.
Booking of advertisements in Berlin's daily newspapers on request. Discounted advertisements in the "Tagesspiegel Bicycle Magazine" from 320 EUR can be booked directly here!
Ad booking in the Hamburger Morgenpost on request:
HAMBURGER MORGENPOST, Barnerstr. 14 - 22765 Hamburg
Tel: +49 40 8090 57 389
Advertisement booking in Frankfurter Allgemeine Zeitung, Rhein-Main
Frankfurter Rundschau und Frankfurter Neue Presse on request:
Frankfurter Messe & Event GmbH
60327 Frankfurt am Main
Tel +49 (0) 69 7501-4967
Fax +49 (0) 69 7501-80 4967
VELOFESTIVALS LIVE SESSION
Become a guest in a live session! All you need are great products, stories and an exciting person who will be our guest! Be it a travel lecture, panel talk on trends and developments, technology workshops, etc. - you go live on broadcast via Zoom Webinar and are streamed live via YouTube. The recording is also available retrospectively in our media library and you can freely use it for marketing.
VELOFestivals Live Session: 800-1.000 EUR
We promote your brand as an exclusive partner in the communication of the live session:
The VELOFestivals Fan Browser is an extension for the "Chrome" browser. It is installed by the user by clicking on a link. VELO fans will never miss any news on their favorite topics!
When the browser is opened or a new browser tab is opened, the VELO fan always starts with the VELO page, which displays constantly changing, attractive background photos of the hottest brands and the latest bike topics in 4K resolution. In addition to bookmarks and shortcuts to favorite pages, VELO fans receive the latest news from the VELOFestivals Instagram feed. The setting of the tab can also be individually adjusted by the VELO fan.
The VELOFestivals Fan Browser offers:
You can book these slots on the VELOFestivals browser:
Test fan browser prototype for free: https://go.brandturbo.vip/veloberlin
Are you looking for direct contact with the VELO fans? We would be happy to advise you about your appearance at VELOEvents or VELOFestivals and work with you to create a customized campaign for your brand.
Thanks to our many years of experience with bike events, we have a large and valuable network of partners * in industry, politics & administration, in the media landscape and civil society - all of them potential multipliers for your campaign:
Production of content:
We also know, can and like all event formats:
Feel free to contact us - we will be happy to make a non-binding offer.
contact: Katja Richarz, firstname.lastname@example.org
VELOTransport is the new B2B & B2C Cargobike Festival, which takes place in cooperation with the Zweirad-Industrie-Verband ZIV, the Bundesverband Zukunft Fahrrad and the Radlogistikverband Deutschland from 1-3. October takes place as part of the big bicycle festival VELOBerlin.
We will start on May 7th with a hybrid kick-off event with a digital specialist conference and testival locations as part of our new VELOFestivals platform.
on May 7th, 2021 / digital & on site
10:00 am - 1:00 pm Digital conference
14:00 - Closing time: Cargobike Testival
At the digital conference in the morning, we bring the relevant players from the industry, administration and planning together: We discuss online with start-ups and established manufacturers, delivery and logistics companies, with administration and planning. How far do the visions for city-friendly bike logistics go on the last mile? We provide an overview of current challenges, visions and best practice examples and offer space for exchange and networking.
In the afternoon, the Testival opens at selected specialist dealers. Interested public can already experience and try out the whole cargo bike world.
Present your brand!
We offer you a high-quality, content-rich environment and a broad mix of primarily digital marketing channels - from daily newspapers to podcasts, from social media to sponsoring, in order to convince specialist audiences and end consumers of your product and your story.
Or present your shop or your brand as part of the VELOTransport Testival - live and on site on May 7, 2021!
Our "unboxing" offers
Become a Premium Sponsor >> € 2,000 *
As a premium sponsor, you will be presented in all communication of the "Unboxing VELOTransport" event (logo presence in all media, newsletter & social media advertorial, mention in press release), receive your own event slot and free tickets for the digital conference in the morning.
Become a basic sponsor >> 500 € *
As a basic sponsor, you are present with your logo in the online media of the "Unboxing VELOTransport" event (website, social media). Your brand will be visible throughout May while we are using the VELOFestival to focus on the cargo bike theme. You will also receive free tickets for the specialist conference on May 7, 2021 morning.
Become a testival location >> 500 € *
We invite all participants of the conference on May 7, 2021 to test cargo bikes in your shop! We advertise your shop with a logo, photo and short information text about your offers and also point out the options for making appointments in your shop.
* All offers include the mandatory basic amount to be mentioned in the support area of the VELOFestivals website in May (125 €)