VELOFestivals – The all-season homehome of our VELO events (www.velofestivals.com)

The Idea

With the VELOEvents in Berlin, Hamburg and Frankfurt, we bring together the bicycle industry and cyclists at unusual locations three times a year. Product show, test drives and thematic exchange: why shouldn't we do this more often?

Against the background of the ongoing pandemic, we would like to offer you, as a manufacturer, dealer or provider of (digital) services, a platform for interacting with bicycle fans more often, if not permanently.

We proudly present: VELOFestivals!

A VELO event takes place every month. From April to June these are the bicycle festivals, from July to March we establish monthly online evenings with talks, lectures, discussions and workshops on one highlight topic each. Around the monthly theme evenings, we produce a comprehensive range within the focus topic. These can be articles, videos, reports and podcasts produced by our media team on your brand and your topics.

The new website velofestivals.com as the landing page of all VELO websites forms the starting point for all activities and offers news, event calendars, the latest uploads, partner information and of course the links to the pages of the live festival events.
We will of course also be active on the social channels on Facebook, Instagram and Twitter, send out newsletters and present play bike topics in the print newspapers of our media partners. And you and your brand can be part of it!

offers

We present your brand in a high-quality environment, on a wide variety of channels, in your desired formats and also with a thematic reference to our monthly online events!

On the following pages you will find a variety of participation opportunities. We would be delighted if you became part of the VELOFestivals platform!

Your Velokonzept team

Background:

After the cancellation of the three VELOEvents we developed the virtual VELOWeek to give exhibitors, initiatives and associations, politics and administration, interested press and cyclists themselves the opportunity to exchange ideas about current developments in the cycling world - online and free of charge. With 1,200 active participant staking part in the professional exchange in the Zoom Live channel, 24,000 video clicks within one week and six-figure reach in the social media channels, VELOWeek exceeded all expectations.

It quickly became clear that the many great formats are permanently available and should soon be expanded to include new topics, experts and formats! The idea for the online platform VELOFestivals was born.

Aims:

• Customer loyalty & community management: Year-round offers for bike fans even without live festival event
  
• Information & Exchange: A platform for exchange between exhibitors and visitors
• Multichannel marketing: New year-round offers for exhibitors and partners of the VELOEvents
  
• pandemic-independent platform

1. As an exhibitor / partner

• You get year-round access to VELO fans
• You can present your products and offers in an editorially prepared, high-quality and neutral environment (print / digital )
• You get access to a unique mix of different marketing channels (print, event, web, social media ...)
• You can convince with your story in your own presentations, workshops, interviews or meet & greets

2. As a user

• You will receive year-round information, support and entertainment at the same level as at the events (independent, neutral, curated)
• There are many ways to get information - from the comfort of your home
• You can establish direct contact with the manufacturers online and expand them later - at the VELO events, in stores?
• You have global access to local cycling topics

VELOFestival monthly

Subject to changes

The website velofestivals.com forms the center of the VELOFestivals platform. Here, bike fans can find all the information about the dates of the online sessions live festival events, exciting news from the cycling world in the news feed, an extensive media library from previous sessions, talks, videos and podcasts from VELOFestivals and from VELOWeek 2020 as well as information about all participating brands - that is you, our supporters. The online sessions are streamed live on the main page.

velofestivals.com will be established as an independent website, but will function as the landing page of the VELOEvent websites veloberlin.com / velohamburg.com / velofrankfurt.com in the "off-season" of the festivals from July to March. Depending on the festival URL entered, the key facts of the respective VELO event remain visible at first glance (date, exhibitor information, visitor information with ticket sales, partner site, newsletter registration). At the same time, users of the respective VELOEvent website receive information about the year-round offers on the VELOFestivals platform. 

Website content:

Landing Pages der Festivals:

• URLs: veloberlin.com / velohamburg.com / velofrankfurt.com each with date, exhibitor information, visitor information with ticket sales, partner site, newsletter registration

News:

• Facebook / Instagram Feed
• All 3 VELO events

media library „VELOThek“:

• media library that can be filtered according to various criteria
• Recorded online sessions, videos, podcasts
• Available as an embed directly on the website

Calendar of events

• The upcoming events at a glance

Exhibitor information:

• Opportunities to participate in the VELOFestivals platform
  Exhibition at the live festival events

Newsletter Sign up:

VELOFestivals Fan Browser

General media services as part of the VELOFestivals

Advertising measures, especially of an editorial nature, for VELOFestivals in print, radio and online campaigns on the website and the social channels of VELOBerlin, VELOHamburg and VELOFrankfurt.

Overview of bookable services

• VELO Festivals Supporter
• Advertorial Social Media
• VELOFestivals Fan Browser Wallpaper
• Newsletter Advertorial
• VELOFestivals Podcast
• Advertising in daily newspaper in Berlin, Hamburg und Frankfurt

VELOFESTIVALS SUPPORTER*

We are proud of our supporters and present your brand in the supporter area of the website www.velofestivals.com

• Introduction text (500 characters)
• Image (jpeg / png 16: 9 at least 1000px width, 72dpi)
• Brand logo (4c, at least 300px width, 72dpi)
• Link to your company website

Reach of www.velofestivals.com: 7,000 unique visitors, 14,000 visits within 7 days on veloberlin / velohamburg / velofrankfurt.com during VELOWeek 2020.

• Partnership for 1 month: 125 EUR
• Partnership for 3 months: 300 EUR
• Partnership for 6 months: 525 EUR
• Partnership for 9 months: 675 EUR
• Partnership for 12 months: 750 EUR

* Mandatory booking to participate in VELOFestivals

ADVERTORIAL SOCIAL MEDIA

We promote your brand to our followers

• Presentation text (500 characters)
• image (jpeg / png 16: 9 at least 1000px width, 72dpi) / video 16: 9 mp4 format max. 60 seconds
• Link to your Facebook / Instagram page / company page etc.

The advertorials edited by us are shown as postings and extensions in the stories on the following platforms:

Facebook:

• facebook.com/VELOBerlin - 7,700 subscribers
• facebook.com/VELOHamburg - 1.200 subscribers
• facebook.com/VELOFrankfurt - 2.400 subscribers

A total of 11.300 subscriers, organic monthly reach of up to 500.000

Instagram:

• instagram.com/veloberlin - 2.600 subscribers
• instagram.com/velo_hamburg - 780 subscribers
• instagram.com/velofrankfurt - 750 subscribers

A total of 4,130 subscribers, organic monthly reach of up to 115.000

• 1 advertorial (duration 1 month): 250 EUR
• 3 advertorials (duration 3 months): 600 EUR
• 6 advertorials (duration 6 months): 1.050 EUR
• 9 advertorials (duration 9 months): 1.350 EUR
• 12 advertorials (duration 12 months): 1.500 EUR

VELOFESTIVALS FAN BROWSER WALLPAPER

With the VELOFestivals Fan Browser we offer all bike fans an individually designed and personalized Chrome browser. Present your brand with a great wallpaper background of the personalized Chrome fan browser (image resolution 4K, 20x bookable, first come, first served)

VELOBerlin Fan Browser

• Wallpaper 1 month: 50 EUR
• Wallpaper 3 months: 120 EUR
• Wallpaper 6 months: 210 EUR
• Wallpaper 9 months: 270 EUR
• Wallpaper 12 months: 300 EUR

NEWSLETTER ADVERTORIAL

We send out a monthly newsletter in advance of the online sessions with event information, scene news and your offers.

Reach: 1,728 subscribers, opening rates up to 64% (VELOBerlin / VELOHamburg / VELOFrankfurt)

We promote your brand to our subscribers

• Introduction text (500 characters)
• Image (jpeg / png 16: 9 at least 1000px width, 72dpi)
• Brand logo (4c, at least 300px width, 72dpi)
• Link to your company website

offers:

• 1 month: 125 EUR
• 3 months: 300 EUR
• 6 months: 525 EUR
• 9 months: 675 EUR
• 12 months: 750 EUR

VELOFESTIVALS PODCAST

Production + integration in the VELOFestivals media library
Publication on the following platforms: Spotify, YouTube, Soundcloud, ...
Can also be used for your own purposes

Become an exclusive guest on our podcast! All you need are great products, stories and an exciting person who will be our interview guest! Produced in our VELOFestivals recording studio, your podcast will be published on Soundcloud and YouTube.

VELOFestivals Podcast: 600 EUR

ADVERTISING IN DAILY NEWSPAPAERS BERLIN, HAMBURG AND FRANKFURT

Our media partners in Berlin, Hamburg and Frankfurt provide editorial support for VELOFestivals. In this environment you can place ads.

Berlin:

Booking an advertisement in a Berlin daily newspaper on request:

Contact:

Christoph Schulz

communication

Velokonzept GmbH

Mail: presse@velokonzept.de

Hamburg:

Ad booking in the Hamburger Morgenpost on request: 

Contact:

Andrea Stolley

Projektmanagerin Sales

HAMBURGER MORGENPOST, Barnerstr. 14 - 22765 Hamburg

Tel: +49 40 8090 57 389

Mail: andrea.stolley@mopo-handelsvertretung.de

Frankfurt:

Advertisement booking in Frankfurter Allgemeine Zeitung, Rhein-Main

Frankfurter Rundschau und Frankfurter Neue Presse on request:

contact:

Vanessa Fiori

Projektleitung Messen

Frankfurter Messe & Event GmbH

Frankenallee 71-81

60327 Frankfurt am Main

Tel +49 (0) 69 7501-4967

Fax +49 (0) 69 7501-80 4967

fiori@ffm-messe-event.de

The VELOFestivals Fan Browser is an extension for the "Chrome" browser. It is installed by the user by clicking on a link. VELO fans will never miss any news on their favorite topics!

When the browser is opened or a new browser tab is opened, the VELO fan always starts with the VELO page, which displays constantly changing, attractive background photos of the hottest brands and the latest bike topics in 4K resolution. In addition to bookmarks and shortcuts to favorite pages, VELO fans receive the latest news from the VELOFestivals Instagram feed. The setting of the tab can also be individually adjusted by the VELO fan.

The VELOFestivals Fan Browser offers:

• Visual contact with his customers several times a day
• Contact with a young target group
• An editorially designed frame by Velokonzept, in which brands are presented optimally and not too heavy on advertising.

You can book these slots on the VELOFestivals browser:

• Wallpaper: 20 spaces for brands, 10 more are used by Velokonzept for editorial purposes
• Bookmarks / shortcuts to the brand website: 5 spaces for brands, 5 spaces are used by Velokonzept and media partners

Test fan browser prototype for free: https://go.brandturbo.vip/veloberlin

Are you looking for direct contact with the VELO fans? We would be happy to advise you about your appearance at VELOEvents or VELOFestivals and work with you to create a customized campaign for your brand.

Thanks to our many years of experience with bike events, we have a large and valuable network of partners * in industry, politics & administration, in the media landscape and civil society - all of them potential multipliers for your campaign:

• Daily newspapers & city magazines
• business journals
• Radio and TV channels
• Out of home: billboards, video screens, etc.
• Companies in and outside the bicycle industry (keyword: cooperations)
• Associations, foundations, politics

Production of content:

• Graphic design
• Video production
• Audio and podcast production
• Editorial work

Platforms:

• Event venues
• Distributors

Distribution:

• Press Relations
• Marketing

We also know, can and like all event formats:

• Hybrid formats
• Digital formats
• Analog formats

Feel free to contact us - we will be happy to make a non-binding offer.

contact: Katja Richarz, richarz@velokonzept.de