15 to 21 June 2020
unfortunately no longer possible
The registration deadline for the event has unfortunately expired.
VELOWeek instead of bicycle festivals: bicycle concept plans “Corona-immune” bicycle week
VELOHamburg 2020 had to be canceled due to the ban on major events that had been extended until August 31. But also and especially in times of the corona pandemic, the topic of bicycles is more important than ever, as a means of transport with sufficient distance and as a symbol for freedom.
As an alternative offer for exhibitors and cycling fans, the Hamburger Morgenpost and Velokonzept are therefore organizing the cross-media VELOHamburg Week for the first time from June 15 to 21, 2020.
Are you interested in the VELO Weeks in Berlin or Frankfurt?
The VELOHamburg Week
The VELOHamburg Week is a versatile information and dialogue platform on our favorite topic, bicycles, to bring exhibitors and cyclists together, even away from the trade fair.
So far, a virtual tour of the fair, product presentations, a test map, expert interviews and talks as well as articles on bicycle trends and innovations are planned. It will be published during the VELOWeek through all channels of the festivals: in social media and newsletters as well as on the website of the events, via a new VELO fan browser, in special publications in the newspapers of the organizers and media partners.
The VELOWeek program is scheduled to be released in early June.
On the following pages you will find a variety of participation options for your brand, your shop or your offer. Choose from social media and online campaigns, print ads, radio and podcast formats, virtual tours of the trade fair and much more.
We would be happy if you become part of VELOHamburg Week!
Your VELOHamburg team
VELOWeek offers this to the exhibitors
Let the bike fans know about your products:
We offer you digital platforms so that you can
We deliver a virtual supporting program consisting of
This is what VELOWeek offers visitors
other channels are:
Within a YouTube video created by us, you have the opportunity to introduce yourself and your products.
Maximum time per exhibitor: 3 min.
- further suggestions? Speak to us.
Typical catalog of questions:
Every exhibitor of the virtual tour of the fair is linked under the video.
Deadline booking and delivery material: May 27, 2020
Maximum number of participants: 20 (maximum 60 min video)
Even in times of limited contact, we ensure a direct exchange between brands and fans. For this we use common video conference formats such as zoom. One week before the VELOHamburg Week, we offer a workshop for our exhibitors and brands.
The bicycle is important for our system! What we have known for a long time has now reached the general public. This means that bike shops stay open. And we ensure that your fans find their way to the right bike shop in their area so that they can test and buy their favorite bike there. You can have the following data listed on the TestMap: address, opening times, contact details, test bikes (brands)
The VELOHamburg Week Fan Browser is an extension for the "Chrome" browser. It is installed by the user by clicking on a link. So the VELO fan no longer misses any news on his favorite topics!
When opening the browser or a new browser tab, the VELO fan always starts with the VELO page, on which he is shown changing, attractive background photos of the hottest brands and the latest bike topics in 4K resolution. In addition to bookmarks and shortcuts to favorite sites, the VELO fan receives the latest news from the Instagram feed of VELOHamburg Week. The setting of the tab can also be individually adjusted by the VELO fan.
The VELOHamburg Week Fan Browser offers:
You can book these slots on the VELOHamburg Week Fan Browser:
We talk to you for up to an hour about cycling, your products, the craziest experiences, bizarre events, and what is still possible in corona times.
The finished podcast is then uploaded to Soundcloud and YouTube and advertised on our social media channels.
Deadline booking: May 27th, 2020
Maximum number of podcasts: 7 (maximum one per day)
Do you want the maximum range for your brand? We offer you this in the additional package "Sponsoring":
Logo placement on / in
Digital conference for commercial bicycle use
During the VELOWeek, More Cargobike GmbH brings together users, manufacturers, politics, initiatives and science and addresses everything related to “commercial bicycle use”. This exciting conference is intended to provide an up-to-date overview of commercial use of bicycles, to analyze potential, but also to generate ideas in order to utilize precisely this potential.
The conference will:
· Inform about projects and research results that have already been carried out
· Show best practice examples from companies that have already integrated bicycles and cargo bikes into their business processes
· Introduce companies that start again with the Corona crisis, for example.
Manufacturers also have the ideal opportunity here to present their solutions for commercial bicycle use and to actively contribute to the program.
A detailed series with various 10-minute interviews with various actors as well as a panel discussion are conducted and recorded via Zoom. In addition, there is the possibility in the Motion Lab Berlin (Hardware Innovation Hub & Makerspace) to carry out professional discussion rounds - live on site - in compliance with the distance regulations.
Use the conference to present your brand in an interview or in a panel discussion (as an additional service to the basic amount)