15 to 21 June 2020
unfortunately no longer possible
The registration deadline for the event has unfortunately expired.
VELOWeek instead of bicycle festivals: Velokonzept plans “Corona-immune” bicycle week
VELOFrankfurt 2020 had to be canceled due to the ban on major events that had been extended until August 31. But also and especially in times of the corona pandemic, the topic of bicycles is more important than ever, as a means of transport with sufficient distance and as a symbol of freedom.
As an alternative offer for exhibitors and cycling fans, the Frankfurt Messe & Event GmbH and Velokonzept are therefore organizing the cross-media VELOFrankfurt Week for the first time from June 15 to 21, 2020.
Are you interested in the VELO Weeks in Berlin or Hamburg?
The VELO Frankfurt Week
The VELOFrankfurt Week is a versatile information and dialogue platform on our favorite topic, bicycles, to bring exhibitors and cyclists together, even away from the trade fair.
So far, a virtual tour of the fair, product presentations, a test map, expert interviews and talks as well as articles on bicycle trends and innovations are planned. It will be published during the VELOWeek through all channels of the festivals: in social media and newsletters as well as on the website of the events, via a new VELO-fan-browser, in special publications in the newspapers of the organizers or media partners as well as in special Radio formats.
The VELOWeek program is scheduled to be released in early June.
On the following pages you will find a variety of participation options for your brand, your shop or your offer. Choose from social media and online campaigns, print ads, radio and podcast formats, virtual tours of the trade fair and much more.
We would be happy if you become part of VELOFrankfurt Week!
Your VELOFrankfurt team
VELOWeek offers this to the exhibitors
Let the bike fans know about your products:
-Print: A total of six special publications are published daily from June 15-20, 2020 in the Rhein-Main area (Frankfurter Neue Presse, Frankfurter Rundschau, Frankfurter Allgemeine Zeitung Rhein-Main) through the organizer Mediengruppe Frankfurt.
We offer you digital platforms so that you
We deliver a virtual supporting program consisting of
This is what VELOWeek offers visitors
other channels are:
Within a YouTube video created by us, you have the opportunity to introduce yourself and your products.
Maximum time per exhibitor: 3 min.
- further suggestions? Speak to us.
Typical catalog of questions:
Every exhibitor of the virtual tour of the fair will linked under the video.
Deadline booking and delivery material: May 27, 2020
Maximum number of participants: 20 (maximum 60 min video)
Even in times of limited contact, we ensure a direct exchange between brands and fans. For this we use common video conference formats such as zoom. One week before the VELOFrankfurt Week we offer a workshop for our exhibitors and brands.
The bicycle is important for our system! What we have known for a long time has now reached the general public. This means that bike shops stay open. And we ensure that your fans find their way to the right bike shop in their area so that they can test and buy their favorite bike there. You can have the following data listed on the TestMap: address, opening times, contact details, test bikes (brands)
The VELOFrankfurt Week Fan Browser is an extension for the "Chrome" browser. It is installed by the user by clicking on a link. So the VELO fan no longer misses any news on his favorite topics!
When opening the browser or a new browser tab, the VELO fan always starts with the VELO page, on which he is shown changing, attractive background photos of the hottest brands and the latest bicycle topics in 4K resolution. In addition to bookmarks and shortcuts to favorite sites, the VELO fan is presented with the latest news from the Instagram feed of VELOFrankfurt Week. The setting of the tab can also be individually adjusted by the VELO fan.
The VELOFrankfurt Week Fan Browser offers:
You can book these slots on the VELOFrankfurt Week Fan Browser:
We talk to you for up to one hour about cycling, your products, the craziest experiences, bizarre events, and what is still possible in corona times.
The finished podcast is then uploaded to Soundcloud and YouTube and advertised on our social media channels.
Deadline booking: May 27th, 2020
Maximum number of podcasts: 7 (maximum one per day)
Do you want the maximum range for your brand? We offer you this in the additional package "Sponsoring":
Logo placement on / in
Digital conference for commercial bicycle use
During the VELOWeek, More Cargobike GmbH brings users, manufacturers, politics, initiatives and science together and addresses everything related to “commercial bicycle use”. This exciting conference is intended to provide an up-to-date overview of commercial use of bicycles, to analyze potential, but also to generate ideas in order to utilize precisely this potential.
The conference will:
Manufacturers also have the ideal opportunity here to present their solutions for commercial bicycle use and to actively contribute to the program.
A detailed series with various 10-minute interviews with various actors as well as a panel discussion are conducted and recorded via Zoom. In addition, there is the possibility in the Motion Lab Berlin (Hardware Innovation Hub & Makerspace) to carry out professional discussion rounds - live on site - in compliance with the distance regulations.
Use the conference to present your brand in an interview or in a panel discussion (as an additional service to the basic amount)
The World Wide Web, Frankfurt and the whole world